Doing keyword analysis at the start of any online marketing project will define whether you’re set up for success. It’s imperative that you invest enough time in doing good keyword analysis. You need to understand which keywords are the most important for your firm, otherwise you will be wasting a lot of time but not generating any results. So, do keyword analysis!
Good keyword research
Good target audience analysis
Defining the target audience is the most important component of any market research. You first need to fully understand who your target customer is, after that you can reach out to them with your product offering. Once you understand your target customer completely, it is time to find out the amount of people are actually interested in purchasing your product. The quickest way to do this is through a very basic keyword research.
Setting goals
To make sure your business improvements lead to success, it is key to first define goals. If you don’t set goals upfront, you will not be able to see when you’ve achieved your goals. A way to define business goals is to use the Objectives and Key Results model. You can read all about this model in the blog. Having a proper strategy beforehand is always the most important factor to success in the long term. Be ready!
Website landingpage
Landing pages are an important part of any marketing strategy. You need your webpage visitors to do a certain action on your website to get a good return on investment. Therefore you need to optimize your landing pages for a good conversion rate. Taking a close look at the images on your webpage and testing it can have a huge impact on your final results. Always test your landing pages!